Thursday 10 May 2012

The New Leica M10?

Leica Camera sent out invitations for an event in Berlin on May 10th, 2012:
"Leica celebrates the essentials of photography! We invite you to exclusively experience a whole range of product launches in a culturally and photographically unique atmosphere on 10-11 May 2012 in Berlin..."

I was expecting the M10 to be introduced at Photokina together with the new mirrorless camera system. Leica is very particular with their announcement dates - the M9 for example was announced on 09/09/09, so May 10th is a good indication for a new M10.


What to expect from Leica on May 10th, 2012


Those are all the possible scenarios for the Leia announcement on May 10th:

  • New Leica M9-P Hermes edition camera in blue-grey colors (two different sets will be offered).
  • Leica X2 (it seems that the Leica X1 is already discontinued).
  • New Leica mirrorless system camera.
  • Leica M digital camera with a black and white sensor (will probably not be called M10). This camera was initially scheduled for Photokina announcement.
  • A "regular" Leica M10 camera update - unlikely for May 10th, but still a possibility.
  • Leica S lenses: 30-90mm zoom and/or a new super wide angle 24mm prime.
  • A new Summicron-M 50mm ASPH lens - it was supposed to be announced few months ago.
All Leica's new products for 2012 will be divided in two major announcements - one on May 10th and the rest at Photokina in September.


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